I know you’re thinking that my accountant doesn’t worry about my marketing and business growth.
They’re totally REACTIVE.
Not PROACTIVE.
And I know what you mean.
Most CPA’s fall into this trap.
The truth is most accountants are just a cost.
The cost of getting the books done.
But when you work with me.
It’s not just about basic accounting.
It is about increasing profits, improving cash flows and effectively managing your inventory.
To scale an eCommerce company you need to combine your financial data with your marketing data.
Your average order value (AOV) is the average amount of money each of your customers spends per order.
AOV and Gross Margin Rate determines your average margin per order.
This shows you how much you can afford to spend on new customers to ensure that their first order is profitable.
This is key.
You need to understand these numbers per each product, customer and sales channel.
Like one client we recently worked with.
I recently worked with a client on assessing their AOV and Gross Margin along with their customer acquisition cost (CAC) and return on ad spend (ROA).
We discovered that due to a low average order value and customer lifetime value their return on ad spend was significantly low.
This was preventing this eCommerce company from scaling their marketing campaigns which was hindering their overall business growth.
They had a good markeintg team but because they did not understand the financials they did not understand this issue.
All they knew were that their ads were converting.
We used a combination of three pricing strategies that enabled us to both increase their gross margins and increase their average order value.
Their first customer orders are now highly profitable rather than being run at very low margins.
This has enabled them to already scale their company from $1.1M to $2.15M and are on track for $4M or more currently.
👇 I recorded a video going over this below
We’re here to partner with you to take your company to the next level!
These are just some of the strategic financial services we provide to E-Commerce and Digital Businesses to increase their bottom-line and manage their cash flow:
✔️Profit Improvement
✔️Pricing Strategies
✔️Cash Flow Management & Forecasting
✔️Inventory Management & Forecasting
✔️Sales Forecasting & Budgeting
✔️Key Performance Indicators, Benchmarking & Financial Ratio Analysis
✔️Cost Controls & Financial Strategy
✔️Tax Planning & Tax Preparation